With Audio Measurement And Attribution Lacking, Veritonic Raises $7.5M
The audio advertising market is heating up, and investors are getting in on the action. Audio analytics platform Veritonic announced Tuesday it raised $7.5 million in Series A funding, bringing its total funding to date to $14 million. The company will use the funds to further its audio measurement and attribution capabilities and to grow its engineering and sales staff, said Veritonic founder and CEO Scott Simonelli.