“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Smith, head of programmatic at Vibrant Media. Some of the predictions that programmatic direct channels will experience a sizeable growth surge in 2016 may be too ambitious. As yet, […]
Vibrant Media has been trying to get marketers and publishers to think of it as more than an “in-text” contextual ad provider, placing more emphasis on video and photos. It’s been also making some key hires. The latest is Tom Iler, the former SVP and CIO at AOL Advertising. Read the release. (This post has […]
Last week, Vibrant Media announced the acquisition of in-image ad network Image Space Media (ISM). From the release: “The acquisition of ISM will enhance the delivery of Vibrant Image, a product that identifies static images within brand-safe content across the Web and embeds small overlays within them at the bottom of the image.” Read the […]
Expanding its toolkit for publishers, Contextweb announced today that it will make available in-text ads for publishers on the Adsdaq exchange beginning March 31. Leveraging its contextual technology, Contextweb will enter the same space which Vibrant Media and Kontera have dominated in the recent past in a battle-contextual-royale. Contextweb’s Jay Sears explains how in-text ads […]
