Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The SPAC Attack Online publishers are popular takeover targets for special purpose acquisition companies (SPACs), which promise a route to IPO without the typical pre-IPO roadshow – the well-known brand merges with an already-public shell company. First-party data and ad tech companies have boomed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vice Is In For A SPAC-ING Is there another SPAC-driven media merger on the horizon? According to The Information, Vice Media is in “advanced talks” to go public by merging with 7GC & Co Holdings. Vice had apparently met with other SPACs in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Bandwagon Content recommendation engine Taboola became the latest tech company to exist via SPAC when it announced plans to go public on Monday by merging with special purpose acquisition company ION Acquisition Corp, per Business Insider. The deal, which will value Taboola at […]
Ericsson is taking the wraps off its DMP for telcos. On Thursday, the Swedish networking giant announced the global launch of Emodo, a mobile ad platform that lets carriers monetize their subscriber data programmatically. The release of Emodo follows Ericsson’s surprising intention to enter the ad tech space, which it announced in March at Mobile […]
Every publisher wants to harness its data – but you can’t climb a mountain without a lot of pain. At the Google Publisher Leadership Summit in Chicago, ad execs from The New York Times, Vice Media and the Local Media Consortium (LMC) discussed their often-arduous quests to reach the peak. The New York Times, for […]
For Vice Media, an edgy, youth-oriented publisher rooted in eccentricity, being brand-safe means giving advertisers enough control over their ad placements to keep the briefs coming. “There’s certain content brands would like to be associated with and certain content they would not,” said Andrew Smith, VP of digital for Vice Media. He noted that much of […]
VICE is prioritizing off-platform distribution to reach new, loyal consumers who want more than a casual fling with its content. But although VICE has a gut read on who its audience is, it’s less clear what content mix resonates best across YouTube, Snapchat Discover and other platforms. “We have to recognize that Facebook is required […]
