Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Stars Video ad spend in the United States will grow to $27.8 billion, about 25% of all digital ad spend, by 2020, according to eMarketer’s latest forecast. That’s a 30% growth spurt from 2017. Facebook will emerge as the big winner in the […]
There’s no more US presidential election or splashy Summer Olympics to prop up ad spend, but there is still growth to be found – especially on the mobile front. Although the growth rate in total ad spend has slowed, global mobile advertising is on pace to reach $110 billion this year, surpassing the $100 billion mark […]
Advertisers are willing to pay a “substantial premium” on nonmobile video ads, according to a ZenithOptimedia video ad spend forecast issued Monday. Despite the fact that more consumers watch video on their mobile devices, video ad spend hasn’t grown with quite the same gusto. “Mobile is the dominant platform for consumption, but it won’t become the […]
