video brand safety

Why is it considered a brand safety issue for advertisers to buy against news content when it’s clearly not an issue for national brands to advertise against violent, albeit fictional, content elsewhere, including on CTV?

Facebook is allowing advertisers to whitelist content as part of an overall improvement to the brand-safety controls on the platform. Brands can use the controls, still in alpha, to create whitelists of publishers for in-stream video and Facebook Audience Network. “Whitelists have been a request for advertisers for some time,” said Carolyn Everson, Facebook’s VP […]