Video Buyers Blur The Lines Between Brand And Performance
The Williams-Sonoma home decor brand West Elm is piloting a new retargeting model that personalizes video ads to its known customers. “Traditionally, we haven’t done any TV advertising, which involves a lot of fuzzy math, at all,” said Luke Chatelaine, VP of innovation for West Elm, at Beet.tv and Eyeview’s TV leadership summit on Thursday. “We […]