Over the last year, video ad marketplace SpotXchange has increased real-time bidding to roughly one-third of its inventory, up from 5% in 2011. This year, SpotXchange CEO Mike Shehan says nearly half its inventory is expected to be traded programmatically. While Shehan won’t offer specific dollar amounts, the company says that its video RTB marketplace generated […]
The word “repurposed” is often used disparagingly when discussing TV commercials being employed for digital video ads. After all, people accessing content on PCs, tablets, smartphones are in a different mindset from when they’re watching TV. Ads need to be “native” to their environments and merely cutting a 30-second spot into a 15-second one suitable […]
Digital video, like mobile, remains something of a paradox: the growth continues to be absolutely phenomenal — eMarketer says it will grow 46 percent to $2.9 billion this year, with an additional 41 percent gain to $4.1 billion next year — but no one company in the space is viewed as really “crushing” everyone else. […]
