Vikram Somaya

The Weather Company, owner of The Weather Channel and its digital extensions, unveiled a plan to bring more addressability to its TV advertising. Dubbed “CableFX,” the new offering from the company’s WeatherFX Division brings existing “big data” to its local and regional TV targeting system. The idea  is to more closely bridge TWC’s TV, web, […]

Vikram Somaya, GM of The Weather Company‘s marketing insights group, WeatherFX, began his Media6Degree’s AdsCON presentation about the importance of data by reciting a passage from Shakespeare’s Julius Caesar. In a stentorian voice, Somaya read lines about Caesar talking about “threatening clouds” to the attendees seated in a seminar classroom at NYU’s Stern School of […]