Swapping out ads on linear TV to target audiences just got a bit more real. Project OAR (“Open, Addressable, Ready”), a consortium backed by smart TV maker Vizio, said Monday at CES it has finalized open specifications for dynamic ad insertion on linear TV and integrated with major ad decisioning engines including FreeWheel, Google Ad […]
Advertising is becoming an intriguing business for smart TV manufacturers, and Vizio became the latest to throw its hat in the ring Tuesday, when it launched an ad sales business that will take advantage of the 13 million smart TVs it has in American homes. “It’s no secret that the connected TV space has been […]
Jodie McAfee, SVP of sales and marketing at Vizio-owned Inscape, likes to stay “within whispering distance” of the engineering team. “I don’t ever want to be out there promising what I can’t deliver,” said McAfee, who joined Vizio in 2015 after more than four years helping build Samsung’s ad platform. But that doesn’t stop the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Browser Bowsers Browsers remain vulnerable to ad fraud and data breaches. The Washington Post reports that some browser extensions piggyback on basic web tools like comparison shopping, hotel price-scraping and password storage to pass data on browsing histories and online shopping. The worst […]
If you own a smart TV, chances are its integrated automated content recognition (ACR) technology tracks everything you watch. What started out as a niche technology tracking viewership in high-end smart TVs has spread to the masses: Forty-seven percent of the United States’ 120 million homes own smart TVs, up from 39% a year ago, […]
Deep breaths: Altice USA’s advanced TV unit, A4, has partnered with Vizio’s Inscape data sales division to simplify cross-platform audience. A4, which launched in April, is an advanced TV product designed to position ads across digital and connected TV screens on both local and national inventory. A4’s data, which comes from Altice USA subscribers, allows […]
Smart-TV manufacturer Vizio is back in action following February’s settlement with the Federal Trade Commission over its lack of a consumer opt-out for data collection. Since then, Vizio’s data division, Inscape, has been busy courting vendor and agency clients after Vizio revised its privacy policy, said Jodie McAfee, SVP of sales and marketing for Inscape. […]
Ad buyers decry the absence of addressability in OTT inventory, which they claim lacks the targeting and measurement capabilities to which digital buyers are accustomed. But an integration between Videology’s cross-screen video platform and Tru Optik’s CTV device graph, revealed Wednesday, aims to bring more addressability to OTT advertisers – at scale. Previously, Videology would target […]
The fallout from the Federal Trade Commission’s (FTC) litigation against smart TV manufacturer Vizio for “unfair and deceptive data-collection” practices didn’t end with its $2.2 million settlement in February. Separately, Vizio is also embroiled in a class-action lawsuit that industry insiders predict is far from over. These allegations stem from claims the smart TV manufacturer […]
Television viewing data is sensitive. And because consumers don’t expect such data to be collected, smart-TV manufacturer Vizio was penalized for doing so without an opt-in. Vizio paid the Federal Trade Commission (FTC) $2.2 million to settle charges over its data collection practices on Monday. The settlement requires that Vizio delete its old data and […]
