AT&T rolled out the red carpet for investors Tuesday in true Hollywood fashion – with a flashy event at Warner Bros. Studio in Burbank, California, to unveil its HBO Max streaming service. In a presentation resembling the upfronts, AT&T revealed that HBO Max will launch in the United States in May 2020 with 10,000 hours […]
Marketing a major motion picture is a complex affair for all stakeholders involved, including the studio’s internal teams, media agencies and relationships with filmmakers and talent. And studios like Warner Bros. Pictures have to think well beyond the movie’s run in the theater. “You want to capture all the data around what people are talking […]
Warner Brothers is moving deeper into programmatic video, using Tremor Video’s supply-side platform exclusively to set brand controls around certain properties and to help monetize more mobile video inventory. The move to adopt an SSP, which it first began testing in Q2 of last year, is in lockstep with Warner Brothers CEO Kevin Tsujihara’s prediction […]
In the world of independent, third-party measurement, Symphony Advanced Media (SAM) is David and Nielsen is Goliath. But the San Francisco-based media measurement and research firm is looking to take on incumbents like Nielsen and comScore with Tuesday’s launch of cross-screen measurement tool VideoPulse. A+E, Viacom, NBC and Warner Brothers’ Media Research and Insights are […]
