Comic: The Forecast
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Latest Executive Departure From The IAB Creates A Power Vacuum On The Public Policy Team
At a critical time for the digital advertising industry – and with lawmakers keeping a close eye on ad tech – the IAB currently has no public policy presence in Washington, DC. AdExchanger has learned that the team’s head, Dave Grimaldi, EVP for public policy at the IAB for nearly six years, stepped down in […]
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Two Senators Just Noticed That Digital Ad Fraud Is Happening And They Want The FTC To Investigate
Congress is starting to pay attention to ad fraud – and it’s looking to the Federal Trade Commission (FTC) for answers. To be precise, Sens. Mark Warner (D-Va.) and Chuck Schumer (D-NY) drafted a letter to the FTC on Monday calling for the commission to take a closer look at the negative economic impact of digital […]
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WaPo May Get A Little More Personal With Bezos At The Helm
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, CEO at AddThis. The media industry was left stunned with this week’s news that The Washington Post and its 135-year-old legacy is now under the watchful eye […]
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