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    Hyper-Personalization Is Key for Dutch E-commerce Player Wehkamp.nl

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    One of the first – and now, largest – e-commerce companies in the Netherlands, wehkamp.nl has tapped IBM to help the platform improve its marketing and dynamic-merchandising strategies. Using myriad IBM cloud products, including Digital Analytics, LIVEMail and Campaign, the e-retailer has noticed significant gain in click-through rates on banner ads (500%) and a 271% […]

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