Broadcast radio giant Cumulus Media is making programmatic audio sales a priority in 2019. Cumulus said Monday that DAX, the programmatic audio exchange owned by UK broadcaster Global, will be the exclusive sales rep for streaming and programmatic inventory across its 433 stations. Cumulus is the first terrestrial radio broadcaster to join DAX’s exchange, which […]
Digital media publisher HowStuffWorks is spinning out from parent company System1 as an independent podcast network with a $15 million Series A investment from The Raine Group, the company said on Thursday. HowStuffWorks, which launched as a website in 1998, publishes and distributes podcasts, video and other digital content that explores curiosity-driven topics. Popular podcasts […]
Broadcast radio is getting a data-driven boost with the help of Nielsen Marketing Cloud. Nielsen announced on Wednesday that broadcast radio network Westwood One will use Nielsen’s data-management platform (DMP) to segment audiences across its broadcast and digital inventory. That makes Nielsen Marketing Cloud the first exclusively audio DMP on the market, said Damian Garbaccio, […]
Print is dying. TV is changing. But in the face of digital competition, advertising spend on good old AM/FM radio remains strong. As the no. 1 reach medium in the US, radio reaches 93% of the population, according to Nielsen. When looking at the division of daily time spent with audio for the composite listener, […]
