WPP Group digital agency Possible hopes to bulk up its targeting and performance-based advertising abilities to bridge earned and paid media channels by partnering with Google’s social technology tool, Wildfire. Read the release. Jason Burby, Possible’s chief performance marketing officer, cited Wildfire’s recent integrations with Google Analytics and DoubleClick as the chief reasons the agency […]
Google remains on a warpath to drive industry-wide adoption of its ad tech “stack” strategy, positioning integration of past acquisitions as proof it is serving key constituencies. In March, Google called out the integration of Admeld and publisher direct sales. Today at its thinkDoubleClick client advisory board, it will highlight the inclusion of Wildfire (acquired […]
Adaptly, a company that aims to assist brands in increasing and understanding their “engagement” across social media, may now have greater ability to help its clients: The company is the 13th to be awarded Facebook’s Strategic Preferred Marketing Developer title for the social net’s exchange. For Adaptly, being given the keys to the Facebook Exchange is […]
Most media industry observers expect to see a another strong year in M&A for the Ad Tech sector. For example, a survey [PDF] of 231 top media/tech executives released last week from media investment bank Jordan, Edmiston Group, Inc. and Econsultancy shows an upward trend in organizations planning an acquisition in the next 12 months, […]
