Wild Tangent Seeks To Entice Brand Marketers With BrandBoost Ad Platform Says EVP Madden
WildTangent, with an online games ad network of over 100+ million unique users according to the company, announced a “unique advertising platform, BrandBoost™, which provides brand marketers the opportunity to reward gamers with complimentary game play and virtual items in return for brand engagement.” Read the release (PDF). WildTangent’s EVP of Business Development and Marketing, […]
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