women in the workplace

Amazon’s Rufus: yet another example of Big Tech pushing AI bots onto its platforms. Plus, pushback against Google search engine monetization.

The ad tech industry is one of many on a long list of male-dominated fields. But the status of ad tech as just another brodeo is finally changing.

When Cory Munchbach first started at BlueConic in 2015 as director of product marketing, the CDP category didn’t even formally exist yet. And so she’s seen quite a bit of change between then and Thursday, when she was promoted from COO to CEO.

Brands historically have stayed on the sidelines when it comes to hot-button social and political issues. But nowadays, American consumers often expect – and even demand – that companies form an opinion on issues they’re close to. Namely, consumers expect brands to stand up for women’s rights, especially following the recent Roe v. Wade overturn.