Bill Lederer, CEO, of WPP Group’s newly-created Kantar Video discussed the company’s new Videolytics platform “an online and mobile video advertising and program platform offering content identity, syndication, tracking, measurement, analytics, and optimization for marketers and their agencies, media companies, and content creators and distributors.” What target market is VideolyticsTM for and why?
David Moore is the Chairman & Founder of 24/7 Real Media, a WPP company. AdExchanger.com: Doesn’t it follow that there is channel conflict between ad networks and large publisher sites with sales teams? What must ad networks do, if anything, to make sure that publishers do not feel like they’re inventory is being cannibalized? DM: […]
Yesterday, Yahoo!’s Right Media announced a new partnership with mega-agency and holding company, WPP Group, that will bring the Right Media Exchange to many of WPP’s top clients. Whether the clients end up using the exchange will be another question. In the NY Times article about the partnership, WPP Group sees a main benefit of […]
