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  • A cartoon showing a marketer and agency standing outside a burning house. "So, what color should we paint the walls?" Caption: Totally Brand Safe

    Advertisers Complain, Meta Cashes Checks; Partial Severance

    Meta is no stranger by now to complaints from ad buyers, particularly ecommerce brands and social agencies, reporting major systemic platform issues, including outright bugs and glitches – not to mention decreased marketing returns at higher CPMs.

  • Chrome’s Deprecation Trial – No Ad Tech Allowed; Streamers Shed More Content

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trial And Error Here’s a mouthful: The Google Chrome team has announced a “deprecation trial” so some third-party vendors can retain legacy services that depend on third-party cookies when cookie deprecation happens next year. What does that mean in layman’s terms? Vendors can continue […]