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State Of XA.net: CEO Leathern On Social, Data‑Driven Media Buying And Strategy Ahead

BY AdExchanger// December 7th, 2011

Rob Leathern is CEO of XA.net, an online media buying platform technology and tools company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Leathern to discuss his company, his views on the space, and the state of XA.net today. Click below or scroll down for more: Facebook […]
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OPINION: Data-Driven Thinking

Slow to Move: Why Inventory Centralization Is Taking More Time Than We Thought

BY Ad Traders// April 6th, 2010

“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net, a demand-side platform. The companies like ours that started looking at the buying-side opportunity in display in 2007 were encouraged by what […]
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