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Yahoo Shuttering Its SSP Is Evidence That Ad Exchanges Are Becoming Interchangeable

BY Anthony Vargas// February 15th, 2023

Yahoo pulling the plug on its SSP demonstrates how difficult it’s become for supply-side platforms to prove their value in a commoditized marketplace.
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Ad Exchange News

Yahoo Mail Users Can Shop At Walmart From Their Inbox; Disney Joins Facebook Boycott

BY AdExchanger// July 21st, 2020

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big-Inbox Retail Verizon Media added a new feature for Yahoo Mail accounts, in partnership with Walmart: inbox shopping. Walmart will have a dedicated banner atop Yahoo inboxes, where users can search for groceries, add them to a cart and purchase without leaving their inbox. […]
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