Programmatic native ads are now available on the BrightRoll Exchange, opening up access for advertisers beyond Yahoo’s owned-and-operated properties. “We’re offering all third-party RTB buyers access to native inventory,” said Tod Sacerdoti, Yahoo VP of display and video ad products, on stage at AdExchanger’s Industry Preview conference in New York City on Wednesday. The upshot: […]
Yahoo doesn’t have a fraudulent traffic problem, a company leader said Friday. Tod Sacerdoti, VP of display and video ad products and the founder of Yahoo’s video ad exchange BrightRoll, was responding to a CNBC report late last week, which claimed widespread fraud in Yahoo’s ads business and sales “ineptitude” as responsible for the downfall of […]
Yahoo received yet another blow Friday with the departure of Prashant Fuloria, its SVP of advertising products and engineering, just shy of a year after he was appointed to the role. Enrique Munoz Torres, who leads Yahoo’s search products, will inherit Fuloria’s responsibilities, including oversight of the Gemini and BrightRoll platforms, Yahoo’s advertiser-facing products. Fuloria’s […]
Yahoo is entering into a search pact with Google that will allow it to power its Internet search and ad services with some non-Microsoft juice. According to Yahoo, the agreement with Google provides Yahoo with “additional flexibility to choose among suppliers of search results and ads.” Google’s offering will complement the services already provided by […]
Of all the threats posed by the ad-blocking trend, perhaps the scariest scenario for publishers is that paid media placements could be filtered at the network level. Now that nightmare seems to be coming true, as Israeli ad-blocking tech company Shine has said it will integrate with wireless carrier Digicel to screen ads aimed at […]
Atlanta-based News Distribution Network (NDN) is the quiet video engine that hums behind a host of traditional and new media publisher sites like the New York Daily News, Los Angeles Times and Hearst. Last March, Yahoo CEO Marissa Mayer contemplated a $300 million bid to buy NDN following its interest in French web video platform Dailymotion, but […]
First Facebook bought TheFind. Then Twitter grabbed TellApart. Now Yahoo wants a piece of the ecommerce pie. The company revealed late Friday its acquisition of Polyvore, a social shopping site founded in 2007 by former Yahoo engineer Pasha Sadri. Terms of the deal were not disclosed. Although it preceded Pinterest by three years, Polyvore’s audience […]
Sometimes it takes a few bad dates before you find the one. So it would seem to be with Yahoo CEO Marissa Mayer, who after some less than ideal pairings with sales execs may have found her perfect match in Lisa Utzschneider. Just nine months after her initial hire as head of sales for Yahoo […]
A year after Yahoo’s disastrous Q2, the company reported year over year revenue growth of 15%, or $159 million, its best in nearly nine years. Yahoo saw Q2 revenue of $1.24 billion. So-called “Mavens” revenue (mobile, video, native and social) grew 60% to $399 million from $249 million during the same time last year. Yahoo CEO Marissa […]
David Karnstedt, who headed performance-marketing engine Efficient Frontier during its $400 million sale to Adobe in 2011, is taking the reins yet again as CEO of a data startup called Quantifind. He will lead a 60-person team seeking to scale quickly. Quantifind, which has raised $12 million, is among a handful of startups that act […]
