Attention Vendors Team Up To Crack The YouTube Measurement Code
TVision and Playground XYZ announced a partnership to measure attention on YouTube’s CTV app and fill in some data blanks for advertisers.
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Yan Liu
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ISpot Leads $16M VC Round In Panel Provider TVision To Measure Co-Viewing
It’s almost impossible for advertisers to know who’s really sitting in front of a TV screen, and they typically aren’t told what content their ads are running against, either. TV measurement companies are turning back to panels for help. Panel-based measurement provider TVision announced a $16 million venture round led by alternative TV measurement provider iSpot.
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AdExplainer: How To Use Attention Metrics
Rather than looking at one particular data signal, attention metrics include a variety of data points, which are fed into a machine-learning model to predict the likelihood that a given media environment and ad creative will draw attention from a hypothetical audience member.
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- attention
- attention metrics
- audio volume level
- Cary Tilds
- click-through rate
- contextual alignment
- cursor hover time
- dwell time
- Ed McElvain
- eye-tracking
- featured
- Frameplay
- Kargo
- luke lambert
- machine learning
- marc guldimann
- Mediahub
- Michael Piner
- michael shaughnessy
- omd
- omnicom media group
- Playground XYZ
- Rob Hall
- scroll depth
- time in view
- TVision
- Viewability
- Yan Liu
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TVision Launches Solution For Drilling Down To Person-Level TV Ad Measurement
TV measurement is hamstrung by household-level data. Despite the scale of set-top box and smart TV data, there’s no easy way to connect ad exposure on a television to a specific person within a household. “And if you don’t break TV data down to the person, it’s very difficult to do cross-media measurement or run […]