Doug Burke is General Manager of FatTail, an online advertising technology company. AdExhchanger.com: How did FatTail begin? DB: FatTail formed in 2001 to apply the tools and technologies of financial trading systems to the data rich world of online advertising. The founding team, which continues to lead the market’s innovations, had extensive experience in advanced […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Alanna Clark is Director of Business Development at AdMeld, a publisher yield optimization company. Three-day weekends, holiday seasons, a plethora of Q1 inventory. These are all normal signals and events throughout the course of our year but also triggers for more […]
Demand-side platform CPM Advisors announced that it would be leveraging the technology infrastructure of publisher optimizer, Mediageeks. Read the release. AdExchanger.com discussed the announcement with CPM Advisors CEO Rob Leathern and MediaGeeks GM Jacob LeWinter. AdExchanger.com: It’s interesting that a demand-side tech company is partnering with a publisher-side technology company – and beyond just buying […]
Aiming to solve the needs of the supply-side, and cutting the existing yield optimizers out of the game, Google says that it has “re-written DFP” (Susan Wojcicki’s words at this week’s IAB event) and believes it is offering more reasons than ever to park large publisher inventory with… warning acronym change… was: DART For Publishers… […]
Today, PubMatic announced that it is offering a next rev in its publisher-side yield optimization platform which notably includes “guaranteed inventory yield management” and possibly puts it into competition with Yieldex, which has been working the direct sales optimization side for publishers for a while now. See the release. AdExchanger.com spoke to PubMatic’s CEO Rajeev […]
Pubmatic has released its latest Ad Price Index focusing on “premium publishers.” According to the report, CPM pricing has been moving up. Read the release. And, download the report (PDF). AdExchanger.com spoke to PubMatic’s CEO Rajeev Goel about the report. AdExchanger.com: In your estimation, what’s the biggest “a ha!” in the report? RG: The most […]
AdExchanger.com asked PubMatic’s CEO Rajeev Goel about their recent estimate for total RTB (real-time bidding) spend this year and last which he offered in a MediaWeek byline this week. Goel emphasized that this is an estimate. RG: Our estimate is based on our own methodology. Here is an overview of how we came up with […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Tom Shields is CEO of Yieldex, a publisher yield optimization company. Google’s release of the DoubleClick Ad Exchange 2.0 has introduced Real-Time Bidding (RTB) to a much wider audience, While they were not the first, they are probably the biggest, and […]
Feedback has been increasingly consistent within the large publisher community for the past few months. (Note: I’m not saying “premium publishers.” You can be premium and be small/targeted!) For large publishers looking to optimize display ad yield on their website, it’s no longer good enough for a yield optimization company to simply offer better CPMs […]
In a release today, AdMeld announced “the introduction of Real Time Bidding (RTB) capabilities in the United Kingdom” through its partners AdJug, AppNexus, Infectious Digital, Invite Media and MediaMath. Read more. AdExchanger.com corresponded with AdMeld CEO Michael Barrett about the news … AdExchanger.com: Are you aggregating UK publishers and selling their inventory? Or, are you […]
