Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adapting Accenture Interactive will acquire Adaptly, an ad tech and programmatic services company. Terms of the deal were not disclosed, but Adaptly has 150 employees and has raised $13 million in funding. Adaptly should help Accenture Interactive “enable workflow, improve quality assurance and really […]
Yieldbot founder and CEO Jonathan Mendez has vacated that role. “Jonathan and the board came to a mutual understanding,” a company spokesperson confirmed to AdExchanger on Friday. The change was effective in early October, but Mendez is keeping his board seat. Yieldbot has had a tough year. It laid off a third of its staff […]
Before Yieldbot CEO Jonathan Mendez laid off one-third of the company’s employees in mid-July, the company had suffered a series of setbacks. With $10 million in funding last year, Yieldbot bet on a header bidding wrapper that didn’t pay off. Instead, AppNexus won the header bidding wrapper wars with Prebid. Then it had a bad […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jaan Janes, senior vice president of market development at Yieldbot. The new law President Trump recently signed that rolls back many broadband consumer privacy protections has profound implications for consumers. But there’s another group […]
Header bidding is changing the industry and creating a new set of winners and losers. After a dismal earnings call, Rubicon Project’s stock fell 32% and lost $200 million in value Wednesday. Rubicon CEO Frank Addante said the company failed to respond quickly to the header bidding trend, sending its desktop revenue into decline. […]
Yieldbot, whose technology looks at a user’s clickstream and search data in order to determine likeliness to buy, is extending its business to give publishers a new way to monetize their first-party data. To help with this push, it hired Scott Portugal as GM of publisher platforms to assist publishers as they add Yieldbot to […]
For many media agencies, Search has always commanded a significant percentage of client budgets. But over the past few years, with the “search-display” paradigm trumpeted within the ad technology landscape, data-driven display ad platforms have increasingly complimented Search budgets as agencies look to address the “right” audiences across the Web. Philippe Sloan, SVP, Director of […]
For the past couple of years, Jonathan Mendez, founder and CEO of Yieldbot, has been focusing his company’s efforts on unlocking the value in publisher data – specifically “intent.” Last week, Mendez discussed with AdExchanger the evolution of his company’s analytics product and its move towards media. AdExchanger: Since I last spoke with you on […]
Jonathan Mendez, founder of Yieldbot, a publisher-side analytics and targeting platform, discussed his company’s new funding and next steps. AdExchanger.com: Who invested, how much – and what were you looking for with investors beyond the money? JM: We did a $1.2M Seed round from an amazing team of investors. RRE & Betaworks lead the round. […]
