Youssef Squali will speak at AdExchanger’s PROGRAMMATIC I/O Conference in New York on October 27. All eyes are on The Trade Desk as a much hoped-for bellwether of the revivification of ad tech IPOs. There’s a lot of goodwill coming from all directions, even from competitors. A rising tide will raise all ships. That’s the […]
Following Yahoo CEO Marissa Mayer’s vague comments during Tuesday’s Q2 earnings call promising to increase investments in the company’s ad-tech offerings, the portal has done something concrete by acquiring mobile-ad targeter and data-management software provider AdMovate. Barely a year old and, up until now, operating in stealth mode, AdMovate describes its purpose as delivering “personalized, […]
The three days following Thanksgiving delivered a strong beginning to the online Christmas shopping season, several reports suggest. While sales figures will have to wait for Cyber Monday (Nov 26), Monday (Dec 3) and Green Monday (Dec 10) – the 3 heaviest online shopping days for 2011, according to Jefferies analyst Brian Pitz – all […]
