YouTube Is Invading The Living Room
Views of Shorts on CTV devices more than doubled last year, people watch more than 1 billion hours of YouTube daily on their TVs – and other fun facts from YouTube’s Brandcast event.
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YouTube Brandcast
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Danone Consolidates Its Video Ad Buys To Fix The Frequency Problem
The food and snack maker Danone consolidated its video ad buying within the GroupM-owned agency Wavemaker and Google’s DSP, DV360, to control for frequency.
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OPINION: On TV & VideoYouTube Is Pushing To Close The Gap Between Linear And CTV
The lines between traditional and connected TV are getting blurrier. YouTube’s Brandcast event will be the same week as the Upfronts. Is it a move to declare the end of traditional TV? Probably not, writes Lauren Douglass, Channel Factory’s SVP of global marketing – perhaps it’s YouTube’s way of asking everyone to “stop treating CTV and linear TV as two completely separate entities.”