OPINION: On TV & Video
StyleHaul CEO: Video Reach And Engagement Are Not Created Equal
There’s a world of difference between achieving mass reach and engagement in multiplatform video. Just ask Stephanie Horbaczewski, CEO of the fashion and beauty multichannel video network (MCN) StyleHaul. StyleHaul was among the first YouTube MCNs to join larger companies (Maker/Disney, Fullscreen/AT&T and Chernin Group, Collective/ProSieben) when German broadcast giant RTL Group purchased a majority […]