Video publishers are clamoring for a clearer monetization plan from Facebook. The social network does not yet have a revenue-sharing arrangement, however, which is challenging for publishers who want to measure the value of their cross-platform distribution efforts. “It’s a problem, since there’s no monetization for video yet, but it is coming,” said Nathan Brown, SVP […]
Just over half (54%) of all video ads across the web are viewable compared to YouTube’s 91% average viewability rate, according to a Google report released Friday. It’s not surprising Google is releasing video viewability figures, given its investment in TrueView formats for brand advertisers, which are sold on a cost-per-view basis. Google claims it […]
The rumors were true. Google’s skippable and click-to-play YouTube ad format TrueView will be available programmatically, the company announced Thursday at the Programmatic I/O conference in San Francisco. The 5-year-old format, priced on a cost-per-view basis, represents more than 85% of in-stream ads on YouTube, according to Rany Ng, product management director for Google. TrueView […]
Google’s plan to rival Netflix and Hulu by introducing its own ad-free subscription service has left some questioning as to whether it will restrict content creators enough to move elsewhere. Although YouTube creators will receive a 55% cut of paid subscription revenue for their videos, which is equal to the percentage they earn for pre-roll […]
Video branding and YouTube rights management platform Zefr – the brainchild of entrepreneur Rich Raddon, who sold the streaming video company he co-founded, Movieclips, to Comcast’s Fandango last year – is setting its sights on audio app SoundCloud. “SoundCloud is now partnering with us to understand the fan activity that’s going on on the platform,” […]
Google’s pitch to brands is that YouTube is a great place to increase brand lift and drive sales, not just impressions. If YouTube star Bethany Mota talks about Tide-To-Go, its impact is like a friend’s social media recommendation, which is why Google is gunning for these direct-sold sponsorships to be part of its own sales process. Similar […]
When “consumer immersion” is your top brand metric, live-streaming video enters your channel-investment strategy. Such is the case for PepsiCo-owned Mountain Dew, one of the first brands to test-drive Twitter’s new live-video app, Periscope. Mountain Dew created a three-minute video asking fans to stop by and say, “What’s up?” and to interact by sending the […]
Montreal-based Frank & Oak, a menswear ecommerce company named by Fast Company as one of the “World’s Top 10 Most Innovative Companies of 2015,” thinks video and mobile should be the first entry points into its acquisition funnel. Founded in 2012, the company has more than 1.6 million active users (most of them young males […]
Google has a long history of working with agencies, but its push for premium video – resulting in more direct relationships with publishers – may alienate it from its longtime partners. A seeming point of contention is Google Partner Select, a video exchange established in 2014, promising exclusive access to 30 premium publishers. Typically, Google […]
Face it: It’s unlikely your video campaign will go viral. Unlike Dollar Shave Club’s Michael Dubin, not everyone is a standup comedian. This is why metrics like engagement and target audience reach become much more sellable KPIs. Video platform Virool recognized this. Founded in 2012, the first iteration of the platform was as a self-serve tool for brands and […]
