OpenSlate Rejoins The YouTube Measurement Program Following Contract Deadlock
After a nearly three-month-long standoff, video analytics and brand safety measurement company OpenSlate said on Tuesday that it’s back in the YouTube Measurement Program (YTMP). Google and OpenSlate were at loggerheads since April, which is when YouTube relaunched the program with a handful of new partners and an updated organizational structure. OpenSlate had been a […]