Still No Programmatic Revenue For YuMe
Nearly a year since video ad platform YuMe plunged into programmatic by launching the Video Reach buying platform, it still has no revenue attributable to the practice. YuMe, which had invested 5% of total revenue into programmatic, expects it to contribute to top-line growth “within the second half of the year,” CEO Jayant Kadambi said during the company’s […]
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