Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. In the mid-’90s, Marita Scarfi was working as an accountant but wanted in on nascent the internet economy. After a period of networking, she landed at digital agency Organic, where over the course of 17 years she rose from controller to CEO. After a stop […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Chip Schenck, Meredith’s VP of data and programmatic, wants to take care of his advertisers – specifically the brands that have been with the publisher of Allrecipes, Shape and Better Homes and Gardens for the long haul. Among Meredith’s top clients over the last 100 […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. As big brands seeking younger audiences move TV budgets online, some have been put off by digital’s triple threat: brand safety, viewability and fraud. Hulu is there for them. Hulu basically offers the benefits of TV in a digital buy, according to Doug Fleming, Hulu’s […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mike Shehan, CEO of Denver-based video ad platform SpotX, is building what he describes as a “modern ad server” to support monetization of ads across digital video, OTT and linear broadcast environments. Shehan sold a controlling stake in his company to European broadcaster RTL Group […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mark Grether has held just about every marketing job you can imagine. He was an agency guy at WPP (where he cofounded Xaxis), a publisher exec in Germany, a client-side marketer in the retail industry and even a professor of marketing. Today he is CEO […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. CEO Dave Finocchio started Bleacher Report along with his three cofounders in 2005 after deciding most sports media wasn’t connecting with young people. “There was a generation of sports fans that have been stuck with their dad’s and grandfather’s sports voice,” Finocchio says on the […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Clocking at 44 minutes, the latest episode of AdExchanger Talks with Criteo CEO Eric Eichmann is our longest yet. Pardon our loquaciousness, but there was just so much to talk about. Criteo is one of the high flyers in the data-driven marketing space, with a […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. SafeGraph launched this year with $16 million in funding from more than 100 investors, and a very driven founder in former LiveRamp CEO Auren Hoffman. On the podcast this week, Hoffman talks about his trajectory and his new company’s pure focus on providing accurate location […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. After graduating Stanford in 2010 with a degree in math and computational sciences, Anneka Gupta took her first software engineering job with a company called Rapleaf. That was seven years ago, and she’s still there – though the company and its positioning have changed utterly. […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. “B2B always kind of follows B2C, whether it’s the use of video, social media or commerce,” Dun & Bradstreet CEO Bob Carrigan says in the latest episode of AdExchanger Talks. “And programmatic is moving aggressively now into the B2B space.” The problem: It’s hard for […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Condé Nast’s Evan Adlman will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 25–26 on a panel titled “Data Accuracy And The DMP.” Condé Nast has sold programmatically for years. It was the first publisher to open a private marketplace, circa 2010. Over the last two […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. For this week’s episode of AdExchanger Talks, we have The Weather Co. in the studio. Weather was ranked No. 2 on AdExchanger’s recent list of the Top 10 Programmatic Publishers for 2017. The IBM subsidiary is a huge seller of mobile app inventory, and has […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The emergence of header bidding three years ago came close on the heels of Index Exchange’s pivot from traditional media sales into programmatic publisher enablement. In this week’s episode of AdExchanger Talks, CEO Andrew Casale describes the reinvention header bidding enabled for his 16-year-old family-operated […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. “I don’t even use the term ‘holding company,’” MDC Partners CEO Scott Kauffman says in the latest episode of AdExchanger Talks. “We don’t even think of ourselves as a parent company.” What, then? Kauffman says MDC’s investment philosophy is about “partnership” rather than “ownership.” The […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Google and Facebook have no problem compelling advertisers to create ads that visually conform to their huge platforms. Smaller publishers? Not so much. This week’s podcast guest, TripleLift CEO Eric Berry, built his company five years ago based on that fundamental reality. “We wanted to […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Business Insider’s Jana Meron will speak at AdExchanger’s upcoming PROGRAMMATIC IO New York conference on October 25-26 in a presentation titled “Insider View From The Publisher.” Meron is a big booster of ads.txt, the new IAB Tech Lab-created initiative that lets publishers easily broadcast a list of their […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mediaocean is boring – in a good way. The 50-year-old marketing workflow and billing provider offers a relatively mundane set of marketing and advertising enablement tools. Its customer base is stable, its revenue predictable. In a few years, God willing, the rest of the […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. This week’s podcast guest, Kieley Taylor, will speak at AdExchanger’s upcoming PROGRAMMATIC IO New York conference on October 25-26 on a panel titled “Battle of the Platform APIs.” Social media advertising continues to evolve at a breakneck pace, driven by video, a new generation […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Spotify walks a fine line with its ad experience. Ads should be relevant and not too frequent, but just annoying enough to motivate users of its free version to convert to paid. “You do see drop-offs in the first several days to the first […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Among early programmatic ad platforms, 10-year-old AdRoll is unique in the breadth of its customer base. With 35,000 mostly small-to-mid-sized companies in its roster, AdRoll claims to be the most widely adopted standalone performance-marketing platform. AdRoll is profitable, and it expects to surpass $300 […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Rubicon Project’s new CEO, the storied Michael Barrett, comes into the studio for the latest episode of AdExchanger Talks. And he doesn’t disappoint, talking in-depth about the company’s roadmap and fee structure. Barrett has known Rubicon Project since its inception 10 years ago, when […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Programmatic has matured far beyond its early days as a source of low-CPM, backfill demand for publishers, but marketplace friction and talent shortages are still holding it back. “Programmatic enables so much more than what exists on the direct sales side,” Ryan Pauley, Vox […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. NBCUniversal’s upfront event at Radio City Music Hall next Monday will kick off a month of negotiations between media buyers and networks. And NBCU is the biggest seller in the upfront. Basically, if ad deals were family meals, this would be Thanksgiving dinner. But […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Once upon a time, The Washington Post took a conservative approach to digital platforms like Facebook. Then Jeff Bezos bought the paper and everything changed. The latest episode of AdExchanger Talks brings you an in-depth discussion with Jarrod Dicker, WaPo’s head of commercial product […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. As global CRO at Bloomberg Media, Keith Grossman oversees a “business within a business” that reaches 62 million users and brings in nine figures of revenue annually. In the latest episode of AdExchanger Talks, Grossman describes his sales strategy for that business-focused audience, and […]
Welcome to episode No. 20 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. For marketers considering bringing programmatic advertising in-house, Jounce Media founder Chris Kane has a word of advice: Break the process into steps. “There are a lot of ad tech companies that are selling the dream to marketers that you’re going […]
Welcome to episode No. 18 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. “Failing” never felt so good. The New York Times is riding a wave of goodwill from loyal readers in the early months of the Trump presidency. Rising subscriptions and audience engagement have created momentum as the company strives to grow […]
Welcome to episode No. 15 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. When a large amount of marketer business migrated between agencies in 2015 and 2016, Omnicom Group was the prime beneficiary. The holding company led all of its peers in the total value of its creative and media business wins in 2016, […]
Welcome to episode No. 12 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Sourcepoint, run by former Google and AdMeld exec Ben Barokas, once solely focused on helping publishers solve for ad blocking. Today it’s pushing into subscription enablement for those media companies – and even bundling subscriptions across publishers. “Ad blocking was […]
