zach rodgers

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Rubicon Project’s new CEO, the storied Michael Barrett, comes into the studio for the latest episode of AdExchanger Talks. And he doesn’t disappoint, talking in-depth about the company’s roadmap and fee structure. Barrett has known Rubicon Project since its inception 10 years ago, when […]

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Programmatic has matured far beyond its early days as a source of low-CPM, backfill demand for publishers, but marketplace friction and talent shortages are still holding it back. “Programmatic enables so much more than what exists on the direct sales side,” Ryan Pauley, Vox […]

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. NBCUniversal’s upfront event at Radio City Music Hall next Monday will kick off a month of negotiations between media buyers and networks. And NBCU is the biggest seller in the upfront. Basically, if ad deals were family meals, this would be Thanksgiving dinner. But […]

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Once upon a time, The Washington Post took a conservative approach to digital platforms like Facebook. Then Jeff Bezos bought the paper and everything changed. The latest episode of AdExchanger Talks brings you an in-depth discussion with Jarrod Dicker, WaPo’s head of commercial product […]

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. As global CRO at Bloomberg Media, Keith Grossman oversees a “business within a business” that reaches 62 million users and brings in nine figures of revenue annually. In the latest episode of AdExchanger Talks, Grossman describes his sales strategy for that business-focused audience, and […]

Welcome to episode No. 20 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. For marketers considering bringing programmatic advertising in-house, Jounce Media founder Chris Kane has a word of advice: Break the process into steps. “There are a lot of ad tech companies that are selling the dream to marketers that you’re going […]

Welcome to episode No. 18 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. “Failing” never felt so good. The New York Times is riding a wave of goodwill from loyal readers in the early months of the Trump presidency. Rising subscriptions and audience engagement have created momentum as the company strives to grow […]

Welcome to episode No. 15 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. When a large amount of marketer business migrated between agencies in 2015 and 2016, Omnicom Group was the prime beneficiary. The holding company led all of its peers in the total value of its creative and media business wins in 2016, […]

Welcome to episode No. 12 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Sourcepoint, run by former Google and AdMeld exec Ben Barokas, once solely focused on helping publishers solve for ad blocking. Today it’s pushing into subscription enablement for those media companies – and even bundling subscriptions across publishers. “Ad blocking was […]