ZenithOptimedia: 2014 A 'Banner' Year Thanks To RTB, Display Will Eclipse Search By 2016
With the rise of video and native ad formats, traditional display ads don’t get a lot of love in media buyer circles. But they do get plenty of money, as a new ZenithOptimedia forecast makes clear. Spending on standard display ads (i.e. desktop banners) will rise 16% in 2014, “boosted by the revolution in programmatic […]