Forget TV: Snapchat And BuzzFeed Should Be Key Partners In Every Political Campaign
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Zohar Dayan, co-founder and CEO at Wibbitz. Television and American politics have had a symbiotic relationship for more than 60 years, beginning with the “I Like Ike” ads in 1952. Not much has changed since then. […]
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