The Good, Bad And Overblown About The Trade Desk’s Top 100 List
How big of a deal is The Trade Desk’s top 100 list? AdExchanger spoke to industry experts for their reactions and bounced some of their hot takes off The Trade Desk.
Topic
Technology
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OPINION: The Sell SiderWho Has The Right To Define The Premium Internet?
Who gets to decide what is premium? Is it dangerous to outsource that decision to The Trade Desk (or any one DSP)? And how should publishers position themselves within the future of this so-called premium internet?
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Retail Media Takes Flight; Spambot News Publishers Are Thriving
In today’s newsletter United Airlines gets into retail media; why AI fails to catch AI-generated content; and political advertisers flock to X for cheap impressions.
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PODCAST: The Big StoryRanking The Open Web
SPO is moving from efficiency to curation to ranking the top 500 publishers. We talk through industry reactions to The Trade Desk’s SP500+ product. Plus: Seedtag acquired Beachfront, a deal that’s emblematic of multiple trends in CTV, privacy and the rise of contextual.
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Figuring Out SPO; A Good Omen For Ad Spend
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Path Less Traveled We all know what supply-path optimization (SPO) means and why it’s useful. Except, wait, what does SPO mean? “‘SPO’ – perhaps already a bigger buzzword than MFA. Every definition of SPO is different,” tweets Jud Spencer, engineering leader at The […]
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The Evolution Of Yahoo Backstage One Year After Its Debut
Since launch, 82% of advertisers that buy inventory through the Yahoo DSP have tried Backstage at least once. And buyers are seeing lower CPMs from cutting out SSPs.
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Upfront Buyers Push For Lower CPMs; Is Meta’s Pivot To Video Finally Paying Off?
In today’s newsletter: How changes in streaming ad inventory could impact upfront CPMs; video cracks 50% of engagement on Meta’s platform for the first time; and Apple is in talks to launch Apple TV+ in China.
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How Future Plans To Elevate Publisher-Provided Ad Tech
Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third-parties.
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Comic: Go To Your Clean Room
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Best Buy Bounces Back With Ads; Agencies Are Wary Of TikTok’s AI Ad Products
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Best Buy’s Best Bet Sales at Best Buy were down more than 6% from last year in Q2, as consumers cut back on discretionary purchases, especially electronics and home appliances. Best Buy’s shares jumped more than 10% on the news. Wait, what? Although sales […]
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Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
NYT’s Ad And Subscription Revenue Surge As WaPo Flails
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
How Kenvue Avoided $3 Million In Wasted Media Spend
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Based On Its Q3 Earnings, Maybe AIphabet Should Just Change Its Name To AI-phabet
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Reddit’s Ads Biz Exploded In Q3, Albeit From A Small Base
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar Is Taking The ‘Baby Carrot’ Approach To Curation
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.