What’s a good, succinct way to describe the current US system of data security and privacy regulation? “It’s a mess,” said Daniel Solove, a professor of law at George Washington University. That’s why the Federal Trade Commission (FTC) is hosting a series of hearings from mid-September through November to help it rethink its approach to […]
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Oath COO Guru Gowrappan will take the reins of Verizon’s media and advertising subsidiary following the departure of Tim Armstrong, the former AOL CEO who has overseen the telco’s consolidation of AOL and Yahoo into a single platform, at the end of the year. Verizon hired Gowrappan earlier this year from Alibaba, where he had […]
Development of the Advertising ID Consortium, a shared cookie-based ID service for programmatic companies, has stalled as two of the key backers, AppNexus and LiveRamp, undertake protracted M&A processes. The consortium is still moving forward, according to sources with knowledge of the nonprofit group’s product development, but the already complicated politics of ‘co-opetition’ are exacerbated […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If You Can’t Beat ‘Em Shares of the 56-year-old retailer Kohl’s have almost doubled in the past year as it bridges a new generation of shoppers with help from ecommerce natives. Kohl’s was seen as accepting a Trojan horse when it announced a deal […]
The writing was on the wall, but now it’s written in ink: Oath honcho Tim Armstrong will leave Verizon at the end of the year. Current Oath president and COO K. Guru Gowrappan was named as the new CEO, Verizon said in a release. Armstrong will aid in the transition. When Armstrong joined the telco […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. The social navigation app Waze inspires great loyalty among its users. While the app may at first seem to compete with its corporate sibling Google Maps, there are big differences. “Waze is for drivers. Waze is about traffic. […]
Turner inventory will soon be available through the AppNexus ad platform, AT&T top dog Randall Stephenson said at an event Wednesday. Speaking at Goldman Sachs’ Communacopia conference in New York, Stephenson also told attendees how he hopes to expand HBO viewership and said that federal authorities must codify rules around privacy and net neutrality. Advertising is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search Wars, Part 2 Amazon has lit a fuse under the staid discipline of search advertising. With paid placements commanding more real estate on Amazon’s results pages, organic listings have been pushed lower on the page. As Recode reports, this has led to escalating […]
There’s always fanfare when Apple releases its new iPhones every September, as the company is expected to do at its annual hardware event in Cupertino on Wednesday. But away from the pomp of its hardware launch, Apple has been working behind the scenes to boost its growing software and services business – one that market […]
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
