Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time Will Telco There’s plenty of pressure on Brian Lesser to build advertising into a pillar of AT&T’s business and marry the wireless company’s customer data to the new WarnerMedia content assets. “But probably more than anything, I feel this sense of responsibility to […]
Oath is attempting to deliver on its promise of becoming an alternative to the duopoly. But a question remains as to how compelling its proposition will be to buyers without the full complement of Verizon data at its disposal. On Monday, the Verizon-owned company unveiled the long-awaited fruits of a year’s worth of hard labor: […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Retarget On Your Back Criteo shares fell on Friday after it was revealed the retargeting company had been removed from the Facebook marketing partner program, Bloomberg reported. The situation is not dire, since Criteo’s share of revenue from Facebook has dropped from 9% […]
The Wall Street Journal’s revelation Friday that Tim Armstrong, leader of Verizon’s Oath media and advertising group, is in talks to depart the company is in stark contrast with the elevation of media and advertising at its biggest competitor AT&T. When Verizon first assembled Oath, many industry insiders wondered if it would create a new […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. Like the US political news cycle today, the mar tech news cycle moves pretty quickly, so I recognize we are near or at the end of […]
If there’s one takeaway from the IAB’s fourth annual Podcast Upfront in New York City on Thursday, it’s that richer measurement has made podcast advertising more enticing to ad buyers. This year, Apple and Spotify began sharing more granular analytics with publishers, and the IAB released the 2.0 spec of its podcast measurement technical guidelines. “This will […]
The advertising technology ecosystem has been waiting for Google to implement the IAB Europe Transparency and Consent Framework (TCF), a protocol for collecting consent and conveying it to intermediaries for data-driven advertising. Google and IAB Europe have been negotiating for almost three months about how to reconcile their technology and interpretations of consent for GDPR, […]
With the rapid pace of change in the advertising technology industry, a couple of years can seem like a generation of change. Which is why it was a surprise to see JB Rudelle, Criteo’s founder and CEO until 2016, return as chief executive in April, retaking the reins a month before the implementation of GDPR. […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. In the early days of sell-side platforms, publishers who were not 100% reliant on Google for yield optimization almost certainly worked with one of two competitors: Rubicon Project or PubMatic. They were like the Nadal and Federer of […]
The in-app header bidding space is gathering momentum – but not fast enough for AppLovin. The mobile ad network has acquired MAX, a startup that came out of beta just over four months ago with a solution that helps app publishers get a fair shake on the open exchange, the company announced Wednesday. “There are […]
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
