Criteo has lowered its full-year revenue guidance as it seeks to evolve its pricing model, the company said during its Q2 earnings call Wednesday. Other headwinds, like mobile privacy policies and GDPR regulations, did affect Criteo’s revenues as dramatically. The company initially anticipated growth between 3% to 8% and now expects growth to be flat. […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Lehman, vice president of supply at TripleLift. The original promise of PMPs was impossibly compelling: Marry the high CPMs, large revenues and control of direct sales with the efficiency and data of programmatic […]
Many in the ad tech industry view demand-side platforms (DSPs) as commodities. Sizmek is hoping to prove otherwise, as it took the wraps off a revamped buying platform Tuesday. Made from the old Rocket Fuel DSP, the new offering, according to Sizmek CEO Mark Grether, has a more streamlined user interface than its previous iteration, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Read Favored To Run WPP Speculation has swirled for months about who will succeed Martin Sorrell as CEO of WPP, and we may finally have an answer. Mark Read, CEO of Wunderman and co-COO at WPP since Sorrell’s departure, has emerged as the top […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Opera, The Other Operator The Norwegian software company Opera, maker of eponymous web browsers and mobile apps, IPO’d on the Nasdaq stock exchange last Friday, raising about $115 million. Opera has a 2% sliver of the global browser market but hopes to grow along […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Amazon’s ad business continued to throttle up in the second quarter. The ecommerce giant’s “other” revenue category, where it houses advertising sales and services such as marketing measurement, cleared almost $2.2 billion, more than double the $945 million earned during the same period last year, according to the company’s earnings report, released Thursday. Amazon’s gross […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Race For 5G Verizon is in talks to partner with Google and Apple to provide online television when it releases its first 5G network in select cities later this year. Verizon fell short in developing an online TV service and wrote off its […]
AT&T reported Q2 earnings Tuesday for the first time since its $85 billion acquisition of Time Warner, which it has renamed WarnerMedia, closed in June. Revenue for AT&T’s Advertising and Analytics unit, which includes the AdWorks addressable TV group, grew 16% sequentially to $1.8 billion, CFO John Stephens said during Tuesday’s earnings call. Advertising and […]
Verizon revealed Tuesday that it is taking a $658 million writedown for “product realignment” that is “mainly related” to Go90, which it shut down in late July. Verizon also had $339 million in severance charges and $120 million in charges related to its Oath integration, the company said during an earnings call. Taken together, the […]
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
