The revised OpenRTB 3.0 spec released Tuesday makes major changes to the programmatic standard to stamp out bad ads and fraud. The IAB Tech Lab’s new spec is now open for public comment for 60 days. The eight-year-old OpenRTB standard governs how demand-side platforms (DSPs) and supply-side platforms (SSPs) communicate with each other to buy […]
Alphabet’s second quarter revenue hit $32.7 billion, a 26% jump from the same period last year, according to its earnings report on Monday. The advertising platform is “firing all cylinders,” Google CEO Sundar Pichai told investors, with ad revenue reaching $28.1 billion in Q2 2018, compared to $22.7 billion in Q2 2017. This is the […]
What’s the point of integrating data sources if you can’t activate on them? That’s the rationale behind the Salesforce Ventures-led $23.8 million Series E investment in SessionM, announced Monday. SessionM helps companies consolidate first- and third-party data sources and activate them around the customer journey. While it has elements of a customer data platform, its […]
Disney is about to get its own happily ever after with Hulu. Comcast has dropped out of its bidding war for most of Fox’s assets, conceding it to Disney. Disney and Fox shareholders are expected to approve the deal on July 27, USA Today reported. Disney will also gain access to Fox’s Star India network […]
Amazon Prime Day is the ecommerce leader’s biggest shopping day ever as well as an opportunity to see how the company strategically deploys its advertising and promotional products. Many retailers responded to Prime Day this year with their own deluge of special discount deals, but Amazon uniquely uses its arsenal of products, from Alexa-based voice […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ian Davidson, vice president of platform demand at OpenX. Why would exchanges add to their enormous server-farm costs by sending multiple bid requests to a single demand-side platform (DSP) for the same impression opportunity? […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Claws Down The bidding war between Comcast and Disney for 21st Century Fox’s entertainment assets has finally come to an end, with Comcast backing down after Disney’s $71.3 billion counterbid. Comcast will focus instead on beating Fox to acquire Sky, the British satellite TV […]
AppNexus launched the first video advertising product for its demand-side platform (DSP) in late 2015. Over the next two years it built out its video offering to include a supply-side platform (SSP) solution, a video ad server, a video header bidding product and a connected-TV marketplace. With its acquisition by AT&T expected to close later […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Direct Control Direct-to-consumer upstarts are giving established brands a run for their money, and are also wreaking some havoc in the agency world. That’s because DTC brands are for the most part digitally native and do their advertising in-house. Despite its $1 billion acquisition […]
Google was hit with a $5.1 billion fine by the European Union on Wednesday for antitrust practices around the Android mobile operating system – a move that underscores Europe’s willingness to issue steep financial penalties for bad behavior. And there’s another bludgeon in the EU’s cache that Google – and the advertising world in general […]
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
