Condé Nast has appointed the company’s first chief data officer as it doubles down on data and tech across its business groups. Karthic Bala, most recently Condé’s head of data strategy, is also responsible for creating new data-driven revenue streams and expanding ad-supported products. Its acquisition of data solutions company Lighthouse Datalab in late January […]
Here’s the central mystery of our time: What will Amazon let brands do on Alexa? That’s something dressing and ingredients manufacturer Hidden Valley is testing right now, via an integrated marketing product from Allrecipes designed to link its native inventory to grocery orders on AmazonFresh. Clorox-owned Hidden Valley and other grocery brands work with Allrecipes […]
SourceMedia, the Observer Capital–owned publisher of financial trades like American Banker and The Bond Buyer, along with other B2B sites, is taking a page from the B2C playbook. While B2B pubs have been slower to embrace programmatic, SourceMedia plans to buck that trend by being a better steward of its first-party data. A new integration […]
Dish Network hopes to perform attribution and cross-device targeting using non-cookie-based browser data, said Brad Stamulis, Dish’s director of digital marketing. The satellite TV provider is using a solution called fTrack, from online ad platform Flashtalking, which recognizes consumers based on about 50 data points – including browser type, user location, screen size and orientation, […]
The IAB Europe GDPR working group has released for public comment its framework for transmitting user consent data up the supply chain, from publishers to technology companies and marketers. The final version is scheduled to come out mid-April. Read the tech specs. The framework provides standards so that publishers can provide transparency into their data […]
Ever since AT&T hired GroupM honcho Brian Lesser last August to lead its new advertising and analytics business, he’s been on a hiring spree. And many of the recruits share one thing in common: They’ve earned their programmatic stripes in some capacity. Time will tell how the AT&T Advertising & Analytics division will develop should […]
Verizon Connect, the telco’s telematics business unit that helps companies keep track of their truck fleets, has been around for almost a decade. But after acquiring two smaller companies in 2016, it was time to relaunch its brand and its value prop. On Tuesday, it launched a digital campaign that targets automakers and businesses that […]
Brevity is the soul of content – and advertising – at Axios. The tech, news and politics site, founded by former Politico execs a little over a year ago, was built on the premise that people are bombarded by info and find it nearly impossible to keep up. “Less than 5% of people who click on a […]
Penske Media, the publisher of WWD, Variety and new majority owner in Wenner Media, acquired multiplatform women’s lifestyle publisher and events company SheKnows Media, the company revealed Tuesday. Terms of the deal were not disclosed. SheKnows, which claims to reach 79 million uniques per month across its flagship property, StyleCaster, HelloFlo and BlogHer sites, also […]
When the outdoor recreation retailer REI closed its shops for Black Friday, the biggest sales day of the year for many stores, it was testing brand appeal against strong short-term revenue, as well as its out-of-home (OOH) media and data services. REI has grown its OOH media from nothing two to three years ago to […]
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
