Disused phone booths in New York could soon go programmatic. Nine-year MediaMath vet Ari Buchalter is stepping in as CEO of Alphabet-backed smart cities startup Intersection, best known for its interactive LinkNYC kiosks replacing neglected phone booths with Wi-Fi hotspots across New York City – and he’s bringing his data-driven sensibilities with him. “When people talk […]
By Ryan Joe and Tilde Herrera If you’re looking for one takeaway from all of the announcements Google is flinging around at its Marketing Next event on Tuesday, it’s that the internet giant really wants to account for marketing spend in as many channels as possible. Google is powering up its attribution product, connecting local […]
With the dynamics of header bidding changing, Criteo created a new version of its header bidding product Direct Bidder with more controls and added transparency and flexibility. Direct Bidder, which Criteo first started developing in October, can be plugged directly into the ad server, or work within header bidding wrappers from Prebid or Index Exchange. […]
While header bidding can increase publisher CPMs and revenue, the growing complexity of the implementations makes it harder to differentiate vendor partners. Ancient History Encyclopedia, for instance, saw CPMs rise 75% after adding header bidding a year ago. The online encyclopedia operates as a nonprofit and relies on advertising for the majority of its revenue. […]
Before he tried on agency life, Babs Rangaiah was a bit of a star on the CPG circuit. After more than a decade driving media innovation for global CPG Unilever, a shakeup in Unilever’s marketing org last spring led Rangaiah agency-side. Now, as a partner leading global marketing solutions for IBM’s in-house agency, Interactive Experience […]
Twitter has hired former Turn CEO Bruce Falck to lead its Revenue Product team, according to a tweet Thursday by company co-founder and CEO Jack Dorsey. Falck has earned a reputation as an ad tech turnaround artist, stepping in as COO at BrightRoll a year prior to its $640 million sale to Yahoo and then […]
Bots are to web traffic what broken turnstiles are to amusement parks – they make it impossible to get an accurate read on how many people are coming through the door, and that messes with optimization. But at least in the case of a physical location, the visitors are human. On Thursday, bot detection company Distil […]
Programmatic buyers on the open exchange who think they’re purchasing inventory from ESPN or The New York Times often end up buying from imposter sites instead. At times, the amount of misrepresented inventory in the marketplace can dwarf the legitimate inventory sold by brand-name publishers. The practice, domain spoofing, will become much harder to carry […]
Acxiom’s 2017 Q4 performance was better than expected, as CEO Scott Howe’s plans to turn the company into a data infrastructure provider started to take form. Read the release. That transformation was evident in the company’s 2017 Q4 and full-year earnings report, released Tuesday. Acxiom earned $225 million in quarterly revenue, which was flat compared […]
Major ad platforms like Facebook and Google are soaking up the local and small-business market at an eye-popping rate. And it’s taking business away from smaller platforms like Yelp, whose stock has dropped almost 30% after local advertisers moved spend to Facebook and Google. Facebook, for instance, announced March of last year that it had […]
In the past year, Baby product and mattress brand Newton Baby has put all its media channels through a new testing regime for incrementality. It was a revelatory experience.
Colgate-Palmolive redesigned all of its consumer-facing sites and apps to make it easier to collect opted-in first-party user data.
History can be a burden for a brand, if it means that company is too set in its ways to pivot and try new things. Just consider e.l.f. Cosmetics, the digitial-first, social-native brand that made good.
Digital-native brands need to figure out how to win in retail shelves. They’re finding it difficult, to say the least.
A group of 20 web app developers sent a letter to the CMA claiming the regulator’s proposed remedies for increasing competition among mobile browsers do not address barriers to entry for mobile web extensions on iOS and Android.
“There are billions of additional screens outside of mobile phones,” says Dan Page, TikTok’s global head of partnerships and new screens. “We want to be in all of them.”
