Genesis Media revealed Thursday that it has merged with video ad platform Altitude Digital. The combined entity will do business as Genesis Media. Details of the transaction were not disclosed. The merger comes months after Altitude’s former CEO stepped down. The company, which started out as an ad net, was seeking to reposition itself as […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Yoav Naveh, vice president of video at Taboola. Brands love cookies, digital marketers love cookies and marketing executives around the world still love them for their ability to target the right audience. Our industry […]
Every year, 75 million passengers travel through Heathrow Airport, shopping, eating and engaging with services as they wait to board their flights. But despite the thousands of interactions passengers have with its concessions, Heathrow itself knows very little about those people, said Simon Chatfield, head of eBusiness and CRM at Heathrow Airport. “Most of that […]
As its sell-side business takes off due to the success of its Prebid open source wrapper, AppNexus’ buy-side operation is treading water relative to rivals such as The Trade Desk. Now the company is considering downplaying it further. In recent months, AppNexus executives have pondered using parts of its buy-side business as a bargaining chip […]
While P.F. Chang’s first order of business is stir-fry, it’s also cooking up a fresh data strategy to support its new brand push. As the owner of 212 Asian-themed concept restaurants around the globe, P.F. Chang’s strategy – and its custom-built technology stack – once primarily catered to the dine-in audience. “As takeout and third-party […]
Brian Lesser, CEO of GroupM North America, will leave the company for a role at AT&T, the WPP-owned media buying giant announced on Friday. “Brian has been a key contributor to 24/7, Xaxis and most recently GroupM, and we are sorry to see him go, but wish him every success in his new role,” GroupM […]
IBM-owned pub The Weather Co. is working to tap into people-based marketing budgets that would normally go to Facebook or Google by using LiveRamp’s IdentityLink product. Marketers and publishers alike onboard their data to LiveRamp’s huge online identity graph to kick off the process. Because LiveRamp can identify many more users than a marketer or […]
As NBCUniversal’s portfolio has evolved, so has its sales pitch to brand marketers. When NBCU merged its linear and digital sales teams in 2015 and combined all its content groups, its client partnerships team assumed a greater role within its sales organization. That team, led by client partnerships EVP Ali Tarrant, became the broadcaster’s conduit […]
Updated with Q&A with Eric Eichmann, CEO of Criteo Criteo continues to soar high above the scrum of ad tech stocks. The company had a characteristically strong Q2, growing revenue ex-TAC by 32% to $220 million. Yet, “uncertainties” lie ahead, notably around Apple’s recent reveal that, come September, an update to its OS will include […]
Mapp Digital, the Marlin Equity-backed holding company housing the remnants of Teradata’s marketing tech stack, wants to take some business from the larger marketing clouds. One way it hopes to get there is by attracting upper mid-market and enterprise buyers like KFC and Infiniti that are looking for a modular marketing cloud with managed services […]
On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. The deal was first rumored in July.
HUMAN plans to build a deterministic ID from its tracking of more than 20 trillion digital signals per week across 3 billion devices, which will aid attribution for ecommerce.
By applying Adelaide’s Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s self-serve platform.
The online advertising industry is staring down the barrel of not one but two potential shutdowns that could radically change where brands put their ad dollars in 2025, according to Madison and Wall’s Brian Weiser and Olivia Morley.
An unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits.
Outbrain is trying to shed its chumbox rep by bringing social media-style vertical video to mobile publishers on the open web.
