The world of media optimization and ad exchanges is taking off. Need proof? Even AdExchanger.com is getting in the news. From Cynopsis Digital, an industry newsletter that informs readers about the latest and greatest in the digital media world, comes the following: “Media buyers, planners and advertisers interested in the growing online ad exchange model […]
Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: What trends have you seen at Teracent in 2009? Can you characterize trends in revenue momentum, deal size, client verticals, consumer audience targets, etc.? CH: Teracent has seen very positive growth and revenue in 2009 and so far has […]
“Give us back our lunch money!” At times, the loathing is over the top. Certain members of the advertising ecosystem (even ad networks) have little respect for the ad network model. It’s as if someone stole the complainers’ lunch money each and every day of the year. All ad networks have ever done is provide […]
Alan Schanzer is Chief Strategy Officer, Undertone Networks, an online advertising network. AdExchanger.com: Of the four ad solutions you provide according to your website (Display Ads, Synched Ads, Undertone Video and Full Page Ads), which is the fastest growing and why? Any surprises or trends that you’ve seen in 2009? AS: We are seeing growth […]
This past week, the Internet Retailer Conference took place in Boston, and several hot start-ups showed their wares including attribution analytics provider, ClearSaleing, who launched their attribution management platform at the show. The good news doesn’t stop there for ClearSaleing whose co-founder and chief innovation officer, Adam Goldberg, told The Wall Street Journal that revenue […]
As the technology mashup evolves in digital advertising, the effective management of data is bringing increasing transparency and control for buyers and sellers of online media. ROI, CPA, CPM, KPI, CTR – a rapper’s dream! – and other acronyms abound as we quantify the ongoing optimization of media. But, where is the user in all […]
A new Comscore study sponsored by the OPA promotes the use of ad exchanges. No, we’re not joking. Of course, we’re pretty sure that wasn’t the OPA’s intention, but the new study says that display advertising drives interaction and conversion for brand campaigns. Thank you, OPA. Clearly, the OPA wants to promote the use of […]
Agencies took to the stage to tell their side of the online advertising story during yesterday’s OMMA Publish conference in New York City. Moderated by Break Media’s Andrew Budkofsky, the panelists included Jonathan Chin from MediaVest, Erin Matts from OMD, Kristine Munsen from Universal McCann, Donnie Williams at Horizon Media and Havas Digital’s Ed Montes. […]
Yesterday’s OMMA Publish conference in New York City was at full capacity as publishers came to swap stories and look for solutions in a down economy. One panel, ably moderated by MediaPost‘s Joe Mandese, struck at one of the core bones of contention: how to deal with ad networks. The panel, with the linkbait title, […]
Jon Aizen is COO of Dapper, an online ad network. Please share what trends Dapper is seeing on the client-side in 2009. Any vertical strengths, typical campaigns, deal size, etc.? Trends are toward performance-only metrics. We’re seeing eCPA as the meaningful metric for our customers, and we’re embracing that by offering it as a pricing […]
In-game advertising is uncharted territory even for brands like Sony Electronics that consumers associate with gaming.
“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.
News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” due to “personal political prejudices.”
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
