Technology

The Viant-Tubi integration offers new data insights; advertisers can buy sponsored product ads on Gopuff, thanks to TTD; and publishers continue to face traffic woes.

Ask advertisers, not Meta, how best to use Meta’s ad platform; holdcos and big brands are pressuring Big Tech to self-regulate; and how data-driven animal husbandry is impacting marketing.

Publishers must coalesce to gain a credible bargaining position and stop the bleeding caused by AI search. From there, we must put the processes in place to actually operate a licensing mechanism.

ChatGPT and others continued the fragmentation of the search journey, which today hops between platforms and intents. The funnel no longer exists. Here’s how to pivot your brand’s SEO/GEO strategy.

Judge Leonie Brinkema is ready to be done with the DOJ v. Google saga; Amazon DSP comes out on top; and Mozilla brings programmatic ads to to the Firefox browser.

HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads. Now it’s offering the solution to individual advertisers.

Through Index Exchange’s data vendor marketplace, curators gain access to third-party data sets without needing their own integrations.

Duolingo now speaks the language of ad sales; marketers worry about writing like bots; and Microsoft is getting in on ad-supported platforms, too. Duolingo now speaks the language of ad sales; marketers worry about writing like bots; and Microsoft is getting in on ad-supported platforms, too.

TTD says OpenAds is not just a reaction to Prebid’s TID change, but a new model for fairer, more transparent ad auctions. So what does the DSP need to do to get publishers to adopt its new auction wrapper?

The Trade Desk is facing class-action lawsuits claiming its “privacy-safe” Unified ID 2.0 is really just repackaged cookie tracking.

Law firms are targeting marketers for class action suits; Discord is trying to go mainstream; and ICE’s media presence is getting unavoidable.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

The Trade Desk insists its OS is still coming; TikTok Shop is becoming a grocery store; and for AI studios, bad press is still press.

Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.

Mastercard launched an ad network; Meta plans to sell targeted ads based on engagement with its AI products; and the Washington Post is in trouble if Ad Chief Johanna Mayer-Jones departs.

What can pureplay ad tech companies do to clean up their rep on the Street?

Mike Hauptman, co-founder of AdLib, discusses the company’s evolution and how AI is changing the future of both AdLib and ad tech as a whole.

Delivery apps are launching social networks now; Google is the latest Big Tech company to write a huge check to Trump; and ad agencies of all sizes apparently aren’t big enough.

In the Google search case, a forced spin-off of Chrome was never gonna happen, but a court-ordered divestiture of GAM isn’t beyond the pale in the ad tech case, says Geoffrey Manne, president and founder of the International Center for Law and Economics.

Principal-based buying isn’t inherently bad. When incentives are aligned, clients get more precision and speed than traditional agency models often allow. The issue isn’t the mechanism; it’s the incentives.

Marketing films is one battle after another; AI gets stymied by the cloud; and bots are causing brand backlash.

Where the DOJ v. Google ad tech antitrust trial stands after one week’s worth of remedies arguments.

Will Google need to spin off its ad exchange and ad server? Court is in session in Virgina, with the DOJ and Google advocating for completely different remedies to Google’s sell-side ad tech monopoly.

Swish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding.

Private equity firm Novacap acquires IAS; many large online retailers are seeing an uptick in referral traffic from ChatGPT; and the IAB downgraded its US ad spend projection for the rest of the year.

AI-enabled advertising could reduce ad loads on pages; Jimmy Kimmel is (still) causing a stir; and Microsoft is building an AI marketplace to ensure fair compensation for publishers.

Day Two of the remedies phase of the Google ad tech antitrust trial was a grueling back-and-forth about the future of Google Ad Manager.

The fundamental shift from traditional search to AI chatbots has major implications for the entire marketing organization, says Bluefish CEO Alex Sherman. If brands want control over how they appear in AI search results, they must think about the content they feed to large language models.

Agencies that dismiss in-house development are limiting their potential for differentiation. Here are five questions to ask yourself before committing to in-house tech.

YouTube backpedals on banning COVID and political misinfo; Tylenol pushes back against Trump’s claims that it causes autism; and Disney doubles down on linear TV and raises Disney+ prices after its Kimmel boycott threat.