Fall is for acquisitions. And this week’s Big Story covers three of them.
First up, we go into a duo of ad tech acquisitions that happened last Friday: Infillion bought Foursquare, and Taboola bought Dianomi.
AdExchanger Editor-in-Chief Allison Schiff, who wrote both acquisition stories, talks through these two deals. We go into the rationale behind the acquisitions and what the combined companies can accomplish together that they couldn’t alone.
Then, everyone who expected a long, tortured and contentious Paramount-Warner Bros. merger saga to play out in the months ahead did not get their wish, because the deal’s biggest blocker was resolved this week. First, Paramount threatened to up and leave the state of California. The threat worked: California and 11 other states settled the antitrust lawsuit against the merger.
Since the recording, one more legal issue popped up – but this obstacle will probably not be as formidable as the states’ antitrust lawsuit. Senior Editor Victoria McNally, who has been writing about the lawsuit regularly in our sister newsletter Cynopsis, walks us through some of the twists and turns of this particularly litigious merger.
