Home The Big Story The Big Story Podcast: The Blockchain Cometh
PODCAST: The Big Story

The Big Story Podcast: The Blockchain Cometh

By AdExchanger

SHARE:
The Big Story podcast

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts.

Is blockchain a solution in search of a problem?

This week on The Big Story, members of the AdExchanger editorial team talk about blockchain, the subject of a feature (What’s The Latest For Blockchain In Ad Tech?) that was among our most read stories last week.

In his blockchain story, reporter James Hercher offers a rundown of the tech platforms that are experimenting with blockchain, along with some real marketer examples from the likes of Tyson Foods, Kimberly-Clark and Bayer. Use cases range from campaign reconciliation to trading on media futures.

Friction abounds, however, as do some very wackadoo startup pitches that confuse brands (and journalists) as to what’s real and what’s snake oil.

“If you are a sincere company and you believe in it and want to build a business, it’s hard to stand out from this crowd of bizarre and loud people screaming about the technology,” Hercher says.

Also in this episode: Some of the weirder blockchain story pitches we’ve received, plus a review of Snap’s Q2 earnings.

Must Read

Attention Economy

Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs

Current ad pricing often doesn’t correlate to a site’s attention score, which means there’s an arbitrage opportunity for buyers and resellers.

CTV

Viant Acquires Data Biz IRIS.TV To Expand Its Programmatic CTV Reach

IRIS.TV will remain an independent company, and Viant will push for CTV platforms to adopt its IRIS ID to provide contextual signals beyond what streamers typically share about their ad inventory.

Online Advertising

Integral Ad Science Goes Big On Social Media As Retail Ad Spend Softens In Q3

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Gen AI Pumpkin Carving Contest
generative AI

Meet Evertune, A Gen-AI Analytics Startup Founded By Trade Desk Vets

Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.

Platforms

Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams

The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.

Gaming

Even Sony Needed Guidance For Its First In-Game Ad Campaign

In-game advertising is uncharted territory even for brands like Sony Electronics that consumers associate with gaming.

Popular

  1. CTV Roundup

    Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet

    Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets.

  2. Attention Economy

    Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs

    Current ad pricing often doesn’t correlate to a site’s attention score, which means there’s an arbitrage opportunity for buyers and resellers.

  3. Comic: A Stain You Can’t Wash Out
    Data Privacy Roundup

    The FTC Thinks Data Clean Rooms May Have A Few Dusty Corners

    The Federal Trade Commission is warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card.

  4. Podcast

    Political Advertising Post-Mortem Analysis, Part Deux

    Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year’s unexpected election results.

  5. Wendy Clark, president & partner, The Consello Group
    PODCAST: AdExchanger Talks

    Wendy Clark Says, ‘Do Your Homework’

    Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dialogue between brands and their agencies.