Home The Sell Sider Understanding The Privacy Sandbox In 12 Minutes
OPINION: The Sell Sider

Understanding The Privacy Sandbox In 12 Minutes

By AdExchanger

SHARE:

In one year, programmatic advertising won’t be able to use third-party cookies.

But how will the new infrastructure even work?

To understand the Privacy Sandbox and its most fleshed-out proposal, TURTLEDOVE, CafeMedia Chief Strategy Officer Paul Bannister – who has spent hundreds of hours over the past year figuring out these proposals – has compiled a 12-minute visual overview of the plan to re-create audience targeting.

Paul delves into how the browser does much of the heavy lifting that third-party cookies do today, including storing consumer interests, requesting ads and choosing the ad delivered on the page.

So grab a cup of coffee, listen in and tell us what you think in the comments.

Was this format particularly helpful in your understanding of TURTLEDOVE? What other topics would you like to know about?

Watch here.

Must Read

Programmatic

Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really)

Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger.

Attention Economy

Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs

Current ad pricing often doesn’t correlate to a site’s attention score, which means there’s an arbitrage opportunity for buyers and resellers.

CTV

Viant Acquires Data Biz IRIS.TV To Expand Its Programmatic CTV Reach

IRIS.TV will remain an independent company, and Viant will push for CTV platforms to adopt its IRIS ID to provide contextual signals beyond what streamers typically share about their ad inventory.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Online Advertising

Integral Ad Science Goes Big On Social Media As Retail Ad Spend Softens In Q3

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.

Comic: Gen AI Pumpkin Carving Contest
generative AI

Meet Evertune, A Gen-AI Analytics Startup Founded By Trade Desk Vets

Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.

Platforms

Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams

The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.

Popular

  1. Dan Larkman, Founder & CEO of Keynes Digital 
    OPINION: On TV & Video

    CPMs Are The Wrong Metrics To Prioritize In CTV Advertising

    Advertisers new to CTV tend to misunderstand performance metrics and overemphasize cost per thousand impressions (CPM) as a measure of success.

  2. Attention Economy

    Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs

    Current ad pricing often doesn’t correlate to a site’s attention score, which means there’s an arbitrage opportunity for buyers and resellers.

  3. Programmatic

    Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really)

    Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger.

  4. Comic: A Stain You Can’t Wash Out
    Data Privacy Roundup

    The FTC Thinks Data Clean Rooms May Have A Few Dusty Corners

    The Federal Trade Commission is warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card.

  5. CTV Roundup

    Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet

    Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets.