Artificial Intelligence

Good marketing tools need to be accessible across teams and account for a company’s unique strategy. Marketing orchestration platform Auxia thinks its tools fit the bill.

Google tests out a “pay per value” AI licensing scheme; Netflix, Amazon and YouTube join forces; and Apple may soon launch integrations with third-party LLMs.

McDonalds is hiring humans again; Madison and Wall predicts “unusually rapid” growth; and families want tech out of their schools.

Actionable uses causal AI to determine what leads to customer dissatisfaction, and addresses those problems before they lead to churn.

L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.

OpenAI’s growing ads business is starting to prove its worth. But if it wants to keep growing, it’s going to need stronger measurement solutions.

AI is creating new problems for advertisers; Amazon Prime’s new privacy feature irks customers; and the Trump administration sides with OpenAI in the copyright lawsuit brought forth by the NYT.

AI marketing platform Optimizely announced the launch of Virtual Teammates, blurring the line between human employees and AI assistants.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Per-token price for frontier models may go up or down, but the cost to solve complex problems is going to increase, writes Zefr’s Jon Morra.

What happens when you let an AI agent handle back-to-school shopping – and realize you may have outsourced the fun parts, too?

Marketing teams are getting faster with AI, but the real question is whether they’re actually getting better outcomes, writes Devart’s Margaret Lee.

Google’s Spirit Airlines data stockpile is feeding AI; ChatGPT’s advertiser switcheroo; and X’s rage-baiting isn’t the engagement signal advertisers are looking for.

Two years ago, AppLovin launched an ecommerce beta program to bring in non-gaming advertisers. Now it’s launched a consumer ads segment with ambitions to take on the Big Tech platforms.

The newly introduced Stealth Bot Prohibition Act would prevent AI stealth crawlers from hiding their identities and illicitly scraping web content.

Mary Gabrielyan, Chief Strategy Officer at AI Digital, discusses what OpenAI’s move into advertising means for marketers.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Disney got some cash back in its pocket after the OpenAI deal fell apart – but the company still plans to lean into AI.

Cuisinart’s marketing team has been eager to take advantage of generative AI-based creative.

Newton Research introduced a fully agentic layer to its platform that can handle each step of a campaign lifecycle and better predict future outcomes.

Chalice AI’s COO and co-founder, Ali Manning, explains how the AI startup – don’t call it a custom algorithm company – is helping brands like Bayer use advertiser-specific bidding models to drive real outcomes as opposed to poor proxies.

IAB offers new guidelines as to how brands and publishers should be tracking their AI search analytics. But don’t call it a framework – they have enough of those.

Freewheel will begin reporting show-level data; Xbox will let users stream games for free if they watch ads; and Meta and Google can develop AI ads without even a prompt.

A combination of layoffs, lawsuits and AI operating costs set back Meta’s Q2 earnings, despite increased revenue.

Hightouch’s new creative generation tool helped HelloFresh develop creative at a larger scale and launch a Times Square activation.

Some holdcos will pay AI costs in exchange for principal inventory commitments; Google will require Ads API customers to have passkeys; and microdramas struggle with the ethics of AI likenesses.

Rafa Flores helped build an “intelligent CDP.” But also he also used his product development skills to address his own epilepsy.

Amazon’s million-dollar sellers are revolting against changes that undercut their margins and change where their ads run. From inside a meeting of these discontented sellers, AdExchanger Senior Editor James Hercher shares how they are fighting back – and why Amazon made these changes.

Paramount+, unlike Netflix, announces a subscription-free option; Havas announces plans to go AI-first; and Faire’s Promoted Listings platform targets wholesalers, rather than individual customers.

Kraft Heinz’s deal with Disney represents a food marketing trend; how buying location data is a legal loophole for the government; analysts rain on OpenAI’s ad parade.