Home Venture Capital New LUMA Partners Ad Tech Ecosystem Map – The December 2010 Update
Venture Capital

New LUMA Partners Ad Tech Ecosystem Map – The December 2010 Update

By AdExchanger

SHARE:

Updating the old slide from only this past October, Terence Kawaja of LUMA Partners has released a brand, new update of his ad tech ecosystem map- and a new video!

Kawaja promises that this new ad ecosystem map has:

  • More logos (up to 245)!
  • More categories!
  • Color-coded categories!
  • And, acquired companies denoted!

Kawaja adds, “It’s interesting to note that no less than 24 companies (by my count) have been acquired in the last 18 months.”

Also, below is what Kawaja describes as a “Stephen Colbert-style” mock interview with Sir Martin Sorrell, which he prepared for a WPP digital think-tank offsite that took place in Athens, Greece, and included among its attendees Sir Martin Sorrell.

See what he saw now…

Must Read

Agencies

Google Ad Buyers Are (Still) Being Duped By Sophisticated Account Takeover Scams

Agency buyers are facing a new wave of Google account hijackings that steal funds and lock out admins for weeks or even months.

Platforms

The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead

Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.

Commerce

How America’s Biggest Retailers Are Rethinking Their Businesses And Their Stores

America’s biggest department stores are changing, and changing fast.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Technology

How AudienceMix Is Mixing Up The Data Sales Business

AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.

Digital Out-Of-Home

Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.

Social Media

Meta’s Ad Platform Is Going Haywire In Time For The Holidays (Again)

For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers.

Popular

  1. David Nyurenberg, SVP of Digital, InterMedia Advertising
    OPINION: Data-Driven Thinking

    CTV Is Less Transparent Than YouTube. That Should Alarm Everyone

    CTV spending is flattening, performance is plateauing and buyers are hesitant to push budgets further. The reason is not complicated. When buyers cannot see what they are buying, they cannot commit their spend with conviction.

  2. Commerce

    How America’s Biggest Retailers Are Rethinking Their Businesses And Their Stores

    America’s biggest department stores are changing, and changing fast.

  3. Tracy Morrissey, SVP of media & performance, Innocean USA
    PODCAST: AdExchanger Talks

    Making Your Brand Matter To The Models

    You can’t buy your way to the top of a large-language model. At least not yet. But there are things that brands can do to influence how – and if – they get mentioned, says Tracy Morrissey, SVP of media and performance at full-service agency Innocean USA.

  4. Platforms

    The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead

    Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.

  5. Kelley Train, VP of data and strategic alliances, Guideline.ai
    Data

    Media Intelligence Startup Guideline.ai Aims To Take The Guesswork Out Of Media Planning

    Meet Guideline, a marketing intelligence platform that aggregates anonymized agency billing data to generate data-driven insights on media spend, pricing and market trends.