Home Venture Capital New LUMA Partners Ad Tech Ecosystem Map – The December 2010 Update
Venture Capital

New LUMA Partners Ad Tech Ecosystem Map – The December 2010 Update

By AdExchanger

SHARE:

Updating the old slide from only this past October, Terence Kawaja of LUMA Partners has released a brand, new update of his ad tech ecosystem map- and a new video!

Kawaja promises that this new ad ecosystem map has:

  • More logos (up to 245)!
  • More categories!
  • Color-coded categories!
  • And, acquired companies denoted!

Kawaja adds, “It’s interesting to note that no less than 24 companies (by my count) have been acquired in the last 18 months.”

Also, below is what Kawaja describes as a “Stephen Colbert-style” mock interview with Sir Martin Sorrell, which he prepared for a WPP digital think-tank offsite that took place in Athens, Greece, and included among its attendees Sir Martin Sorrell.

See what he saw now…

Tagged in:

Must Read

CTV

Inside The Trade Desk’s Pitch For Ventura TV OS

The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story isn’t the product itself. It’s what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs.

The Big Story Podcast
PODCAST: The Big Story

Mergers And Operating Systems Are Reshaping TV Ads

The broadcast and streaming worlds are being pulled together by a wave of major M&A, from Fox’s $22 billion acquisition of Roku to Paramount’s merger with Warner Bros. Discovery. TV Land, naturally, is watching closely.

artificial intelligence
Publishers

GAM Launches A Chatbot For Troubleshooting Ad Campaigns

Ask Ad Manger offers instant troubleshooting help when a campaign isn’t delivering as expected, ideally by diagnosing the problem and suggesting how to fix it.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: S.P. O’Middleman’s
Agencies

How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits

Goodway Group has reduced the number of SSPs it works with from about 20 at the end of 2024 to just single digits today.

Comic: The Mobile Freight Train
Mobile

CloudX Takes A Swing At Black‑Box Mobile UA With Agentic Buying Tools

CloudX, which makes AI infrastructure for app publishers, is expanding from monetization to agentic buying for user acquisition.

Marketers

The Trade Desk Forms A Travel And Hospitality Media Network

The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, Booking.com, United Airline’s Kinective Media and MARRIOTT MEDIA.

Popular

  1. Marketers

    The Trade Desk Forms A Travel And Hospitality Media Network

    The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, Booking.com, United Airline’s Kinective Media and MARRIOTT MEDIA.

  2. CTV

    Papa Johns Can Predict When Your Fridge Is Empty

    Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries – and thus more likely to be swayed by a mouth-watering ad.

  3. Marketers

    Hyundai Tests Containerized Ad Tech To Drive New Efficiency

    Hyundai was the pilot advertiser between Chalice and OpenX of the SSP’s container product, called OpenXBuild, that launched this year.

  4. Comic: It's Coming For You
    media buying efficiency

    The Startup That Wants To Audit Your Programmatic Decisions (Every Single One Of Them)

    Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different story.

  5. Comic: S.P. O’Middleman’s
    Agencies

    How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits

    Goodway Group has reduced the number of SSPs it works with from about 20 at the end of 2024 to just single digits today.